Ohio Lottery – Roll for Ohio Skee-Ball Tournament (Cincinnati Activation + Teaser Spot)

As one of three producers leading the Ohio Lottery’s Roll for Ohio Skee-Ball Tournament, I oversaw the Cincinnati takeover at Taft’s Brewing Company, blending live engagement with branded storytelling to connect with a younger audience in an authentic, memorable way.

My role included full production oversight of the on-site tournament, coordinating with brewery staff, managing crew, and ensuring brand integration across every touchpoint. I also managed guest experience flow, prizing, and social content capture, keeping the event aligned with both creative vision and campaign goals.

In addition to the live activation, I produced the :30 teaser TV spot that promoted the tournament, building anticipation and extending the campaign’s reach across paid media.

The Cincinnati event drew an enthusiastic crowd, boosted social engagement through the #RollForOH campaign, and contributed to more than 386,000 impressions and 302 event responses across paid and organic social promotion15322-1_Skee-Ball Paid Social P…. By balancing content production and live event leadership, I helped deliver a seamless, high-energy experience that amplified the Ohio Lottery brand in a playful, community-driven way.