DITTO “NYFW” Brand Launch Event
As Lead Producer, I guided the DITTO brand launch from concept to execution during New York Fashion Week—introducing the first digital pattern projection system in over 160 years. Partnering with Ludlow Grey and The Long & Short of It, I oversaw project timelines, vendor relationships, and cross-team collaboration across creative and technical domains.
From leading digital projection infrastructure and managing a fully custom pop-up installation in a high-traffic NYC location, to coordinating influencer sessions, the window display, and live demos, I ensured every activation ran seamlessly. My leadership balanced strategy with on-the-ground agility, transforming a tech launch into a cultural movement that championed inclusivity and empowered sewists.
Impact: 384M impressions, 400+ media placements, and 1100% organic social growth in 30 days—helping DITTO disrupt fashion’s exclusivity narrative.
DITTO Event
DITTO’s “NYFW Takeover” brand launch brought fashion, technology, and community together in an unforgettable live experience. As lead producer, I oversaw the production from concept to execution—managing logistics, creative partners, and on-site operations. The event immersed guests in DITTO’s bold brand identity through high-energy activations, curated music, branded environments, and influencer engagement. From stage flow to guest experience, every detail was designed to amplify DITTO’s presence during New York Fashion Week and create a lasting impression on industry leaders, tastemakers, and fans.
DITTO Projections
To extend the DITTO brand beyond the event footprint, we produced a series of large-scale projections across New York City. These bold, eye-catching visuals turned city walls into canvases, showcasing DITTO’s energy and identity in unexpected places. I led the production of these guerrilla-style activations, coordinating locations, permits, projection teams, and creative assets. The result was a high-impact, shareable brand moment that reached thousands of passersby, sparking conversation and amplifying DITTO’s takeover across both physical and digital channels.