As Lead Producer, I guided the DITTO brand launch from concept to execution during New York Fashion Week—introducing the first digital pattern projection system in over 160 years. Partnering with Ludlow Grey and The Long & Short of It, I oversaw project timelines, vendor relationships, and cross-team collaboration across creative and technical domains.

From leading digital projection infrastructure and managing a fully custom pop-up installation in a high-traffic NYC location, to coordinating influencer sessions, the window display, and live demos, I ensured every activation ran seamlessly. My leadership balanced strategy with on-the-ground agility, transforming a tech launch into a cultural movement that championed inclusivity and empowered sewists.

Impact: 384M impressions, 400+ media placements, and 1100% organic social growth in 30 days—helping DITTO disrupt fashion’s exclusivity narrative.