As Lead Producer, I oversaw the Know The Odds campaign, designed to educate players by busting common lottery myths and encouraging responsible play. Partnering with Think Media Studios, I managed the full production process—from pre-production planning and on-set coordination to post-production delivery—ensuring the creative vision was executed seamlessly across broadcast and digital platforms.

In addition to overseeing logistics, vendor management, and cross-team alignment, I personally handled talent casting, partnering with local talent reps, conducting the auditions & call backs, and securing authentic performances that grounded the campaign’s educational message.

My production leadership balanced efficiency with creativity, resulting in a campaign that engaged audiences while reinforcing the Ohio Lottery’s commitment to transparency and player awareness.