Ohio Lottery Holidaze TV Campaign

As Lead Producer, I oversaw the Ohio Lottery’s 2024 Holidaze campaign, designed to drive Scratch-Off ticket sales during the peak season. I managed production from concept through delivery, ensuring seamless coordination across broadcast, digital, and experiential assets.

To bring the creative to life, I led cross-team alignment with directors, editors, and vendors, while also overseeing logistics for placements in high-traffic environments like gyms, bars, and streaming platforms. I ensured the integration of hidden codes within each spot to extend the Gamify Everything strategy—giving audiences extra ways to play and win.

Throughout production, I led coordination across external partners including Electra Filmworks, Green Blanket, and R43, all while keeping our Agency Team of Creative Director: Eric Holman, Creative Director: Justin Horine, and Art Director: Amanda Lopez’s vision at front of mind.

My leadership kept production on time, on budget, and creatively consistent, delivering a campaign that cut through the holiday chaos with playful, high-impact storytelling.